Ipswich Town debuted their new 26-27 third kit during their Premier League fixture away against Manchester City. Made by Umbro in collaboration with local fan-led art collective Call Me Ted, the shirt received an immediate on-pitch rollout just one day after its official unveiling.
The kit features a clean black base complemented by metallic gold detailing. Integrated across the fabric is a subtle, tonal grey Tudor-style illustrated map of Ipswich, highlighting local landmarks such as the Cornhill, the waterfront, Christchurch Mansion, the Buttermarket, Wolsey's Gate, and Portman Road, alongside a subtle nod to Ed Sheeran. Moving away from the club's traditional crest, the jersey features a standalone gold-embroidered Suffolk Punch horse on the chest, matching gold branding for Umbro and front-of-shirt sponsor HALO, an Ed Sheeran 'Play' sleeve logo, and a Call Me Ted inner-collar graphic.
Worn alongside matching black shorts and black socks, the kit builds on an earlier limited-edition warm-up design that raised over £15,000 for the Ipswich Town Foundation at auction. Continuing that initiative, £1 from every shirt sold will be donated directly to the club foundation's Beyond Labels programme. Pre-orders are currently underway through the club's official online store, with dispatch scheduled for late October and general in-store availability beginning November 6.
